Supplements, Health & Wellness
Industry
Services
Born from the belief that the body already knows the way, Birthright came to 1DS as a seed of an idea: a line of hormone-supportive, prenatal, and postnatal supplements that needed a brand system to honor its depth.
The challenge? Create something that stood apart from sterile, clinical wellness on one side, and soft, overly-curated femininity on the other. This brand needed to feel grounded, intelligent, and completely its own.
made to disrupt shelves and earn its place in premium spaces.
paced and styled to guide, not rush, the customer journey.
aligned product, identity, and content from day one.
A fully formed brand system – built to perform on the shelf, resonate online, and build trust at every touchpoint.
Birthright didn’t need over-explaining. The story made sense: a return to the body, the earth, and the rhythms that have always guided us. We translated that clarity into a unique brand system rich with symbolism: fruit and berries to signal fertility and nourishment, dragonflies to mark transition and change, leaves to reflect growth and seasonality. From it came a brand layered with meaning and unmistakable presence.
Every element was crafted with care. All illustrations, symbols, and textures, hand-drawn, informed by nature’s own language, then translated digitally to carry the brand’s essence forward. The system was designed to feel like it belonged to the earth. And now, it lives effortlessly online.
The website became a continuation of that signal. Vision-led, softly paced, and anchored in scroll-triggered fade-ins that allowed each section to land with presence. Product and philosophy were given equal weight, letting education and commerce unfold side by side. Purposefully inviting pause. Drawing users into the brand’s rhythm and gently back into their own.
We rooted Birthright in meaning, not marketing, from the start. The brand blossomed into a quiet expression of what modern women actually want: a brand that feels lived-in, trustworthy, and quietly powerful in all the ways that matter. When Birthright went to market, it held its own beside legacy brands – by offering women something more intentional, more human, and more unmistakably them.
The most trusted name in BII recovery. Now built to scale.
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From TV to TikTok, we built the signal everywhere.
300K+ organic views and sales to match.
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