The Fittest called for a 360° agency experience to expeditiously launch an all-new, assertive glandular supplements brand.
It was our role to actualize their aspirations of becoming a world-class fitness and health company.
Brand Identity + Design
Cross-platform Launch Strategy
Social Media Management
Paid Media Management
In Just 60 Days, a punchy, yet sophisticated brand made its debut.
The Fittest was tattooed on the minds and stocked in the cupboards of an entire fitness empire.
In marketing, there are no accidents.
Even pure brilliance and hilarity has an end goal -
to build memory structures and engrain brand identity
The Fittest adopted its prestigious red crown, textured and rough to reflect a seasoned king
Icons & Watermarks
Enter next, Brixton Lead Vector – the font tasked with carrying the message, while nature’s own warning signs (red, black, and white) would emphasize the importance. The torn paper effect was recruited last, in final reference to stripping back the modern world.
Primary - Headers, sub-headers
Secondary - Legal and technical information
Fast-hitting, hand-held footage. Beads of sweat. Flying chalk and descending dust. Warriors were invited to feel it all: the pain, the struggle, the triumph.
Most of all, the invigorating feeling of getting to work.
Over 30k Warriors rallied to The Fittest Instagram and TikTok for daily workout motivation and 1:1 support. Many were already primed by figurehead, Liver King, to embrace The Fittest philosophy in full.
A robust and highly disruptive design empowered The Fittest team to engage customers early (pre-launch) with FREE workout programming, nutrition and sleep guides.
Education flooded every inbox across every channel to form a cult-like following, with a compelling e-mail open rate (40%). It was time to convert.
Initial product launch propelled 20x ROAS – in just 8 weeks.
Launch success was a collective result of advanced paid media strategy (30% of sales), an intensely devoted social and subscriber list, optimized with a highly-converting website (up to 5%).
Paid media efforts (alone) accrued 10.29x ROAS on 5M impressions. $23.8k monthly ad spend yielded an average of $245k in direct sales, confirming an incredible launch by any and all standards.