After receiving thousands of personal anecdotes via his own glandular supplements brand, Liver King was hungry to bring the Ancestral message and mission to the rest of the world.
This mission would be complete when a man of virtually no social presence could be recognized as the CEO of Ancestral Living beyond a single social platform. At this point, the journey to transform millions of lives would be far from over. The next phase would simply begin.
Brand Identity + Design
Cross-platform Launch Strategy
Campaign Creative + Content
Social Media Management
Paid Media Management
Liver King amassed a total of 1 million Instagram followers in 7 short months, in addition to 1.5 million on Tiktok. One year post-launch, he possesses a collective following of 5.5M (and growing) across multiple channels. The personality has far surpassed influencer status and has officially entered celebrity territory. His tenets and Ancestral mission have sparked conversation around the globe – leading to the very lifestyle and behavioral shifts that Liver King so advocates.
Liver King amassed a total of 1 million Instagram followers in 7
short months, in addition to 1.5 million on Tiktok. One year post-launch, he possesses a collective following of 5.5M (and growing) across multiple channels. The personality
has far surpassed influencer status and has officially entered celebrity territory. His tenets and Ancestral mission have sparked conversation around the globe – leading to the very lifestyle and behavioral shifts that Liver King so advocates.
Liver King would emerge online as a man with deep-rooted purpose and intent. An emotionally-driven “why” video was the prelude to every action and piece of advice that followed… including eating Liver,
Leading with context was crucial to positioning Liver King’s role on social media.
Liver King is, by nature, a man you don’t forget. Together, we would identify and double down on his most distinct behaviors and communication style, to build memory structures and optimize the Ancestral message for social circulation.
inspired by his unmistakable bearded visage and stripped-back lifestyle. An imposing Celtic symbol was selected to represent each of Liver King’s 9 Ancestral Tenets – to simplify communication, trigger emotion and encourage early adoption. A desaturated color palette was derived from natural, ancient pigments, and was honored fairly by an eroded, ultimately grungy font.
Primary - Headers, sub-headers
Secondary - Legal and technical information
Liver King needed to be able to personally address his audience – in order to deepen connections,
inspire collective action, and establish himself as a respected authority. The term “Primal” was coined, in reference to every individual who has the capacity (and the willingness) to restore their primal state of being.
Primals would defer to this location (over 1M times) for essential LK resources. An incredibly interactive design tells the story of the King himself, whilst housing meal plans and favorite recipes, tenet explainers, and opportunities for further learning.
To follow a compelling launch video (above), Liver King’s social strategy was defined by the 9 Ancestral Tenets and the thousands of highly-engaging ways we could convey them. We chose dominant standards only, optimizing creative concepts entirely for their intended platform. Top-performing content was analyzed and templatized. Concepts were tweaked, elevated, and served with even MOOOAAAR preparation, energy, and innovation than last time.
After gaining early traction on short-form platforms, it was time for Liver King to execute another insane effort.
If you’re not growing, you’re dying.
Long-form YouTube videos, accompanied by YouTube Shorts, would grant Primals yet another window into the world of Liver King.
aptly named The 9 Ancestral Tenets. This downloadable guide would bestow thousands of captivated Primals (10,000 on launch day) with the tools required to kickstart and sustain their own Ancestral journey. Sustain they would too – Primals have revisited the indispensable resource over 220k times.
On the road to becoming an omnipresent icon, Liver King took a fourth platform by storm. An original Snapchat show was pitched, approved, and executed, dissecting his nose-to-tail diet and blood-burning workouts
Liver King has been featured in publications like GQ, LadBible, and Vice. He’s attracted the attention of the UFC, as well as leaders
of the podcast industry: Impaulsive and Full Send Podcast (Nelk Boys). Episodes boast 3M+ views on YouTube alone.
A total of 1B+ views… and counting. The CEO of Ancestral Living has shattered all ordinary standards for organic social growth and speaks only of raising the bar from here on out.
Lets do some goddamn good in this world.