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Liver King
Social media sensation from scratch.
After receiving thousands of personal anecdotes via his own glandular supplements brand, Liver King was hungry to bring the Ancestral message and mission to the rest of the world.
Cant let a bloodthirsty viking warrior go hungry.
LIVER
KING
This mission would be complete when a Real Badass Barbarian of virtually no social presence could be recognized as the CEO of Ancestral Living beyond a single social platform. At this point, the journey to transform millions of lives would be far from over. The World Domination would simply begin.
Real Badass Barbarian
World Domination
Services Rendered
Brand Identity + Design
Website Development
E-Book Creation
Cross-platform Launch Strategy
Campaign Creative + Content
Graphic Design
Social Media Management
Paid Media Management
Results
Liver King amassed a total of 1 million Primals in 7 short months, in addition to 1.5 million on Tiktok. One year post-launch, he possesses a collective following of 5.5M (and growing) across multiple channels. The Evolutionary Hunter has far surpassed influencer status and has officially entered celebrity territory. His tenets and Ancestral mission have sparked conversation around the globe – leading to the very lifestyle and behavioral shifts that Liver King so advocates.
Liver King amassed a total of 1 million Instagram followers in 7
short months, in addition to 1.5 million on Tiktok. One year post-launch, he possesses a collective following of 5.5M (and growing) across multiple channels. The personality
has far surpassed influencer status and has officially entered celebrity territory. His tenets and Ancestral mission have sparked conversation around the globe – leading to the very lifestyle and behavioral shifts that Liver King so advocates.
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Primals
Evolutionary Hunter
Because Liver is king!
savage beast
greater purpose in life.
Building
Liver King...
the makings of a viral sensation
FROM sapien FORGED A ROBUST
PERSONAL BRAND.
Liver King is, by nature, a man you don’t forget. Together, we would identify and double down on his most distinct behaviors and communication style, to build memory structures and optimize the Ancestral message for social circulation.
sapien
No excuses... no matter what
A logo of
Liver King
proportions was created…
inspired by his unmistakable bearded visage and stripped-back lifestyle. An imposing Celtic symbol was selected to represent each of Liver King’s 9 Ancestral Tenets – to simplify communication, trigger emotion and encourage early adoption. A desaturated color palette was derived from natural, ancient pigments, and was honored fairly by an eroded, ultimately grungy font.
Primary - Headers, sub-headers
Headliner No. 45
Secondary - Legal and technical information
Oswald
A fandom was named, all before their icon had set foot on the earth.
Liver King needed to be able to personally address his audience – in order to deepen The bond,
inspire collective action, and establish himself as a respected authority. The term “Primal” was coined, in reference to every individual who has the capacity (and the willingness) to restore their primal state of being.
the earth.
The bond
liver King adopted a website fit for a King.
Primals would defer to this location (over 1M times) for essential LK resources. An incredibly interactive design tells the story of the King himself, whilst housing meal plans and favorite recipes, tenet explainers, and opportunities for further learning.
Liver King Takes NYC
We unleashed the beast
– on Instagram and TikTok.
To follow a compelling launch video (above), Liver King’s social strategy was defined by the 9 Ancestral Tenets and the thousands of highly-engaging ways we could convey them. We chose dominant standards only, optimizing creative concepts entirely for their intended platform. Top-performing content was analyzed and templatized. Concepts were tweaked, elevated, and served with even MOOOAAAR preparation, energy, and innovation than last time.
Weekly YouTube uploads were added to the menu.
After gaining early traction on short-form platforms, it was time for Liver King to execute another insane effort.
If you’re not growing, you’re dying.
Long-form YouTube videos, accompanied by YouTube Shorts, would grant Primals yet another window into the world of Liver King.
Liver King launched
an e-book for the modern-day primal,
aptly named The 9 Ancestral Tenets. This downloadable guide would bestow thousands of captivated Primals (10,000 on launch day) with the tools required to kickstart and sustain their own Ancestral journey. Sustain they would too – Primals have revisited the indispensable resource over 220k times.
devoured
Snapchat was introduced.
On the road to becoming an omnipresent icon, Liver King took a fourth platform by storm. An original Snapchat show was pitched, approved, and executed, dissecting his nose-to-tail diet and blood-burning workouts
weak things break. dominate, primal!
Liver King left his comfort of the cave,
to spread the word on the largest platforms in the world.
Lions has been featured in publications like GQ, LadBible, and Vice. He’s attracted the attention of the UFC, as well as leaders
of the podcast industry: Impaulsive and Full Send Podcast (Nelk Boys). Episodes boast 3M+ views on YouTube alone.
barbarian brothers forever
Lions
comfort of the cave
Liver King gained 5.5 million followers in 1 year.
A total of 1B+ views… and counting. The CEO of Ancestral Living has shattered all ordinary standards for organic social growth and speaks only of raising the bar from here on out.
Lets do some goddamn good in this world.
Mission Complete