Jon Gregory created something the world had never seen: the first ever adaptive weight platform, featuring up to 440lbs of digital resistance, tailored entirely to the user. The only home fitness machine to have it all... lacked but one thing. An equally inventive marketing agency to introduce it to the world.
Brand Identity + Design
Website Development
Cross-platform Launch Strategy
Campaign Creative + Content
Graphic Design
Social Media Management
Event Management
We took an elegant product, and formed an aspirational, highly-dignified brand.
An unbelievable launch saw the vanishing of all first-edition stock and the acquisition of $15M in Series A funding, the means required to approach international markets.
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Not a campaign, a movement.
We took an elegant product, and formed an aspirational, highly-dignified brand.
An unbelievable launch saw the vanishing of all first-edition stock and the acquisition of $15M in Series A funding, the means required to approach international markets.
To forge a household brand demands an artful balance of high-level creative, meets unfiltered, organic content. We made it our mission to walk this tightrope – and by all means, we haven’t stopped.
@vitruvian.form
@vitruvian.form
@vitruvian.form
@vitruvian.form
@superhumanspower
@technology
@spectacular
Making fitness functional
An articulate brand guide and ever-growing content library was perfect fuel for the next evolution: the landing of Vitruvian’s ultra-contemporary website. Ingenious animations were essential to demonstrate the true magic of digital weight – as was the sharing of pure, unscripted reactions.
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"First-timers react to digital weight!"
Vitruvian promised a pioneering piece of equipment, alongside trainer-led classes, goal-oriented programs, technique tutorials and more, all within their custom app. With content updates managed and produced by 1DS Collective, this promise was upheld. So too was esteem, trust and loyalty from their subscriber base.
After introducing thousands of enthusiasts to connected fitness, Vitruvian’s final conquest was the rest of the world. From Sydney to London, Paris to Hollywood, we’d leave no major city untouched by The Future Of Fitness.
There to execute at every step, we designed an attention-grabbing exhibition stand for the most influential tech event in the world, #CES2022. Nowhere else would suffice to launch the latest rendition of their flagship machine, the Trainer+.
