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I·M·8
Case Study — Health & Longevity
IM8Health
20+ creators signed. One social presence built from zero.
Mission
David Beckham co-founded IM8 Health with entrepreneur Danny Yeung, working alongside scientists from Mayo Clinic and NASA to build a science-first daily supplement system.
The brand launched publicly in December 2024 with a mission to replace fragmented supplement stacks with one credible, clinically-grounded daily ritual.
1DS built IM8’s social presence from the ground up — launching social strategy, content, and a founding influencer network able to earn trust in one of the most skeptical categories in commerce.
Services Rendered
Social Media Strategy
Influencer Strategy & Talent Curation
Social Content Strategy
Influencer Management & Communications
Product Seeding Program
Monthly Performance Reporting & Strategy Adjustments
Results
We took a launch-day supplement brand and gave it a social presence worth trusting.
1DS was there from day one — literally launching IM8’s social media to the world. What began as social strategy support grew into a full influencer program: over 20 creators signed and managed for launch, chosen to build credibility in a category built on hype.
Day One
Social launched to the world from zero
20+
Creators signed & managed for launch
Dec ’24
Public brand launch, built social-first
“Danny and David created something really special here. We were fortunate to bring some incredible talent such as Tavi Castro and Tim Biohacker to help announce IM8 to the world.”
Sam Parham / 1DS Collective
20+ Creators. / One Trusted Launch.
The founding influencer network
Daily Ultimate Essentials · Longevity · Hydration
Creator Network
Built to earn trust with a skeptical audience.
Talent signed and managed as part of the IM8 program includes Tavi Castro, Tim Biohacker, Josh Butler, Dustin Pederson and Tyler Lesher, among others — spanning breathwork, biohacking, and performance content.
Tavi Castro
Josh Butler
Tim Biohacker
Fikshun
Tyler Lesher
Yanita
A Formidable Social Footprint
Trusted before it was tried.
IM8 launched into the most crowded, most skeptical category in commerce with no social presence. From day one, 1DS signed and managed 20+ creators to help launch the brand, turned a first-time supplement line into a name people trust before they’ve tried it, and gave an incredible product and brand a social footprint as formidable as its founders.
Mission complete.