Health & Wellness

Dr. Robert Whitfield

The most trusted name in BII recovery. Now built to scale.

The Project

Industry

Fashion, Home, Beauty

Services

Brand Strategy & Visual Refinement
Creative Direction & Content Strategy
Ecosystem Integration & Funnel Automation
Social Media Strategy & Management
Summary

Dr. Rob Whitfield is one of the most experienced explant surgeons in the U.S. – 9000+ removals and a career built on patient advocacy. Yet his online presence fell short. We rebuilt his brand, structured his content, and pushed Breast Implant Illness awareness beyond surgical circles. His quiet expertise now signals loudly: educating, converting, and setting the standard for the field.

Impact

Authority reframed

from trusted surgeon to global voice of surgical wellness and BII recovery.

Automated funnel pathways launched

closing the gap between content and consults.

Content ecosystem reinvented

helping women recognize themselves in the message.

Wrap-up

We turned decades of expertise into a system that guides the right people to the right next step. No more missed signals. No more dead ends.

The Approach

Speak to What Hurts. Guide to What Heals.

Most BII content starts with the diagnosis. We flipped the funnel. Start with what she feels (fatigue, rashes, brain fog). Then, reveal the name, the plan, the path forward. We built a system that ladders back to Dr. Rob’s SHARP method. It wasn’t designed for clinic-ready insiders. It was built for cold audiences. Fueled by culture, primed for omnichannel, and made to turn recognition into action.

The Execution

Sharpen the Signal

We reframed Dr. Rob as the translator between symptoms and solutions. Clinical, calm, and patient‑first. We codified that role across every surface: social bios, pinned reels, thumbnails, podcasts, and CTAs. A palette of Glacier Mint, Ironwood, and Saltstone forms just one aspect of a full visual language used to signal precision and trust. Everything reads like a system. Because it is one.

Optimize the Engine

We gave the right stories the structure to spread. Surgical POVs. Rapid “what no one tells you” reels. Symptom spotlights and repurposed podcast clips that incite resonance, not fear. On top of this: quiz funnels, automated email flows, and lead magnets that ensure every DM, save, or scroll comes with a next step.

Drive the Movement

Today, community signifies more than engagement. It’s part of the engine. We mine real comments to shape content and mirror consult language across every platform. Every message runs in sync, compounding across social and inbox, so trust is built long before she ever walks through the door.

Explore More Work

Vitruvian

Generated 8.8M+ views, sold out every equity round, and raised $15M Series A.

Evolved the entire strength and wellness category.

Jenni Kayne

From TV to TikTok, we built the signal everywhere.

300K+ organic views and sales to match.

View More

Your audience is bigger than you think.

Let’s help them find you.
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