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Podcast Strategy & Production
Guest Selection
Episode & Engagement Optimization
Social Media Content Strategy
Short-Form Content Creation
Omni-Channel Distribution
Social Media Management
Talent Management & Partnerships
By flexing our strategic muscle, we successfully increased Dr. Lyon’s podcast listenership by 35% and follower growth by 25%. Our comprehensive approach left no stone unturned, amplifying her brand message to a broader audience, while Dr. Lyon stayed focused on her mission—delivering exceptional client service, with the aid of a streamlined content ecosystem.
1DS Management continues to develop high-profile partnerships that align with Gabrielle’s mission and continue to reinforce her brand authority.
Detail-oriented approaches Targeted plans pay off—but only when executed to a tee. For Dr. Gabrielle Lyon, this began with reimagining her social media strategy from scratch.
By focusing on entry-level topics fundamental health concepts, embracing trending formats and emerging content styles, we were able to refine and amplify her digital narrative from one short-form platform to the next. The special guest in this strategy? Timely, conversation-sparking subject matter, driven by emerging health studies.
Rep by rep, we mastered first the ability to captivate user attention with A/B thumbnail and title testing. We secured audience retention by analyzing drop-off rates and identifying topics and sub-topics of keen interest. This data collection was crucial to inform future episodes maximize ongoing gains.
The growth of the Dr. Gabrielle Lyon Show can be compared to skeletal muscle growth: it’s all about consistency. Consistency in selecting the right guests, optimizing ad placements, cutting out unnecessary fluff and dead air, and constantly analyzing conversation flow.
By this stage growth phase, we’d created an ideal platform to launch Dr. Lyon’s most ambitious protein challenge yet. By integrating “PROTEIN” as a keyword to trigger automated DM flows, we seamlessly guided users through the sign-up process, offering personalized prompts and making it easier than ever for interested users to enroll.
The campaign launch achieved racked up 614,000 views, 10,500 comments, and a record-breaking number of sign-ups. And that’s on the power of targeted engagement and tailored automation in today’s social media landscape.
When it comes to finding the right team to manage your partnerships, why not the same group that understands your vision inside and out? At least, that’s what we said when developing our sibling branch, 1DS Management.
Today, it’s not uncommon for our talent management and agency services to overlap, creating a cohesive, value-driven experience for our clients. This approach has enabled Dr. Lyon to secure high-impact engagements that truly elevate the brand.
Collaborations with top-tier partners generate both short and long-term value and are a testament to the strength of our integrated offering.
With podcast listenership and follower growth on the rise, muscle-centric medicine most certainly has a leading voice. And watch this space, it’s only getting louder.
With podcast listenership and follower growth on the rise, muscle-centric medicine most certainly has a leading voice. And watch this space, it's only getting louder.