08

Happy Flops

Bringing a small foreign brand to the global market.

Mission

To transition the brand from a local to a global stage while preserving its core values and identity.

This required a deep understanding of both the local market nuances and the expectations of international audiences. Additionally, the company needed a cohesive strategy that integrated new branding elements across all marketing channels.

SERVICES RENDERED

Brand Identity + Design
Graphic Design
Communications Strategy     
Cross Platform Launch Strategy

REsults

  • Aligned and Congruent Communications: Through effective branding, we ensured that all communications were aligned and congruent across all touchpoints. This consistency helped build a coherent and trustworthy brand image, making it easier for international audiences to connect with the brand’s message and values.
  • Enhanced Brand Perception: The new brand identity resonated well with both existing and new customers, leading to positive feedback and an improved perception of the brand.

Our Approach

1. Brand Audit and Market Research

We began with an in-depth brand audit, analyzing the existing brand elements, market positioning, and target audience perceptions. Concurrently, we conducted extensive market research to understand international market trends, competitive landscapes, and cultural sensitivities. This dual approach ensured that our rebranding strategy was data-driven and culturally resonant.

2. Brand Identity Redesign

Our creative team worked closely with the client to develop a new brand identity that maintained the essence of the original brand while appealing to a global audience. This included a redesigned logo, color palette, typography, and brand guidelines. The new identity was modern, versatile, and adaptable to various markets, ensuring consistency across all touchpoints.

3. Comprehensive Marketing Strategy

We crafted a robust marketing strategy that encompassed digital marketing, social media, content creation, and PR efforts. Our strategy was designed to create a buzz around the new brand, increase visibility, and generate engagement. We utilized SEO and SEM tactics to enhance online presence, ensuring that the brand was discoverable and attractive to international customers.

4. Website Redesign and Localization

Understanding the importance of a strong online presence, we undertook a complete website redesign. The new website was user-friendly, visually appealing, and optimized for search engines. We also incorporated localization features to cater to different languages and regions, providing a personalized experience for users worldwide.

5. Launch Campaign

To kickstart the global launch, we executed a high-impact launch campaign. This included a mix of digital advertising, influencer partnerships, and media outreach. We leveraged social media platforms to build excitement and engage with a global audience, using targeted ads and creative content to drive traffic and conversions.