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Vitruvian, ahead of launch, had gone through 2 brand identity exercises and were not happy with the result. They wanted a brand design, new website, influencer collaborations, content execution, and ongoing social support.
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1DS built an updated brand identity, new website experience, and content creation system. 1DS shot 2 hero launch commercials, shoot and edit class content for their class subscription service. 3D rendered their product showcasing technology at the forefront. 1DS designed, built, and coordinated their presence at CES 2022 in Las Vegas.
1DS globally launched Vitruvian to the world in November of 2020 to the success of a device sell out. Since launch, Vitruvian has sold $5M in units through the 1DS built website and has gone on to raise 2 successful rounds of investment.