The Fittest

Branding
Product Design
Website Development
Strategy
Design
Social Media
Email Marketing
Paid Media
ZERO TO HALF A MILLION IN 60 DAYS.
‍
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To mobilize the vision of an assertive, no-frills glandular supplements brand for maximum launch sales and early brand awareness. With an internal team yet to be assembled, The Fittest called for a 360° agency experience to set the stage and the standards for becoming a world-class fitness and health company.

Zero to Half a Million Dollars in Sixty Days with 1DS

IN JUST 60 DAYS:

  • A brand was born. Bearing a prestigious logo, distinct color palette, and style guide; plus, an unfaltering voice to convey powerful brand messaging. 
  • Instagram + TikTok amassed 30k+ followers. An immensely loyal community, ready to adopt The Fittest philosophy, product line, and mission. 
  • The Fittest e-commerce platform went live. Tailored entirely to best practices within the fitness/wellness landscape. Before promotion came value – in the form of free nutrition and sleep guides, original workout programs, and customer-centric eDMs. 
  • Initial product launch accrued $500k+ in sales – in just 8 weeks. Like magic, and yet, not at all. Launch success was a collective result of an invested social audience, a pre-established 40% open rate via eDMs, and a high-converting website (as high as 5%). 
  • Paid media efforts propelled 10.29 ROAS on 5M impressions. A monthly ad spend of $23.8k yielded an average of $245k in direct sales. 

Today, The Fittest projects $3-5M in sales for Y1. Mission complete.

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A 1 DEGREE SHIFT.

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