From movement-led personal brands to performance-driven e-commerce, these are the shifts that scaled reach, redefined categories, and built lasting authority.
This is what the One Degree Shift looks like in the real world.
The Engine at work.
Liver King
From zero presence to a global cultural signal.
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Birthright
From cultural norms to category distinction.
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Dr. Robert Whitfield
The most trusted name in BII recovery. Now built to scale.
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Dr. Gabrielle Lyon
Created the content engine that scaled Muscle-Centric Medicine™.
Now the standard for modern medicine across practice and media.
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Tim Biohacker
His signal draws millions. It unites disruptors and powers summit stages.
He sets the bar for global health communities.
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ReAthlete
Kickstarter to e-commerce king.
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Dr. Dominik Nischwitz (Dr. Dome)
Biodentistry 3.0 is Dr. Dome’s global reset for dentistry.
A new standard for how dentists think, treat, and lead.
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Jenni Kayne
From TV to TikTok, we built the signal everywhere.
300K+ organic views and sales to match.
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Vitruvian
Generated 8.8M+ views, sold out every equity round, and raised $15M Series A.
Evolved the entire strength and wellness category.
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The Fittest
From zero to $500k sales in 60 days.
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Body Engineers
Implemented storytelling techniques to create a compelling brand narrative that engages followers and builds a community around the brand.
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